https://www.josephsteele.de/blog daily 0.75 2026-04-02 https://www.josephsteele.de/blog/the-new-logic-of-defense monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/648f4f73d6ae747bd5ff8f56/5ea0c19a-e1ac-466b-9f66-e70f5ac18061/Screenshot+2026-03-21+at+04.17.12.png Blog - The New Logic of Defense - Make it stand out Units of the United States Military deployed as part of Operation Inherent Resolve (2014 - 2021) during the Syrian civil war. Lorry used in Ukrainian drone attack on Russian bombers, June 1, 2025. (Causing $7bn in damage) Olenya Air Base, Murmansk Oblast, Russia. https://images.squarespace-cdn.com/content/v1/648f4f73d6ae747bd5ff8f56/7c6cd4dc-5b52-49dc-9523-e6c56cbb4da3/Screenshot+2026-03-21+at+04.31.50.png Blog - The New Logic of Defense - Make it stand out BAE Systems. Taranis Unmanned Combat Air Vehicle Demonstrator. Warton, United Kingdom, 2013. Iranian Ministry of Defence. Shahed-136 Loitering Munition Production Facility. Tehran, Iran, 2026. https://images.squarespace-cdn.com/content/v1/648f4f73d6ae747bd5ff8f56/3c7bf3c9-9653-4015-8166-0d6fccfe4e7c/Screenshot+2026-03-21+at+04.38.18.png Blog - The New Logic of Defense - Make it stand out Photographer unknown. Maginot Line fortifications, France, c. 1939–1940. Photograph. History Today. Sky News, “Russian Forces Creep Through Disused Gas Pipeline in Attempt to Launch Surprise Attack on Ukrainian Soldiers,” March 9, 2025. https://images.squarespace-cdn.com/content/v1/648f4f73d6ae747bd5ff8f56/59b90d33-0263-4254-92f3-9520ad3b933c/Screenshot+2026-03-21+at+04.43.59.png Blog - The New Logic of Defense - Make it stand out Survivability onion based on Gary L. Guzie, Integrated Survivability Assessment (2004), p. 11, and the later Steve Knott / U.S. Army TARDEC “Integrated Survivability ‘Onion’” diagram (2008). https://www.josephsteele.de/blog/celonis-labs-beyond-journal-4th-edition monthly 0.5 2026-03-23 https://images.squarespace-cdn.com/content/v1/648f4f73d6ae747bd5ff8f56/2790b8f1-923f-4a6b-b01d-54fff6304934/Screenshot+2026-02-04+at+17.41.27.png Blog - Beyond, a publication from Celonis Labs (4th Edition) - Make it stand out Beyond, a publication from Celonis Labs https://www.josephsteele.de/blog/no2z1ql8vkusqg1xseyiax8svd3p0i monthly 0.5 2026-03-23 https://images.squarespace-cdn.com/content/v1/648f4f73d6ae747bd5ff8f56/b9f9c161-7716-4ac0-a1a4-15fc0725fd9d/I-SEE-SYSTEMS.png Blog - I See Systems: An Introduction to Systems Thinking - Make it stand out Still from The Sixth Sense, directed by M. Night Shyamalan, 1999. Modified by the author. https://images.squarespace-cdn.com/content/v1/648f4f73d6ae747bd5ff8f56/7bd1c554-37df-4550-bcc2-774cd69d9b4d/Donella_Meadows.png Blog - I See Systems: An Introduction to Systems Thinking - Donella Meadows (1941 - 2001) American environmental scientist and author Pictured here at Dartmouth College, 1972 “The behaviour of a system cannot be known just by knowing the elements of which the system is made.” https://www.josephsteele.de/blog/b2believe-munich-november-2023 monthly 0.5 2026-03-23 https://images.squarespace-cdn.com/content/v1/648f4f73d6ae747bd5ff8f56/d0a27f50-1cc1-45b4-a888-0f293d93efed/b2believe.png Blog - Field Notes: B2Believe, Munich, November 2025 - Make it stand out The freebie of choice: Marr, Bernard. Generative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence Is Changing Business and Society. Hoboken, NJ: John Wiley & Sons, 2024. (Pictured here in the celebrated Westfriedhof station.) https://www.josephsteele.de/blog/field-notes-digital-cosmos-amsterdam-nov-2122-2025 monthly 0.5 2026-03-23 https://images.squarespace-cdn.com/content/v1/648f4f73d6ae747bd5ff8f56/8fc6caee-c8f3-40f7-899e-8a0b74fadd6b/1767023155127.png Blog - Field notes: Digital Cosmos Amsterdam, November 2025 - Make it stand out Screenshot from Benjamin Bratton’s presentation https://www.josephsteele.de/blog/the-robot-layer monthly 0.5 2026-03-23 https://images.squarespace-cdn.com/content/v1/648f4f73d6ae747bd5ff8f56/2f6d2975-07f5-4d61-bf4c-9b41bb7f3af8/RobotLayer.png Blog - All’s Fair in Tech and War: The Dawn of the Robot Layer - Make it stand out Ukrainian soldier, 128th Separate Mountain Assault Brigade, deploys FPV kamikaze drone against Russian positions near Kyiv, March 2022. Photograph by Kostiantyn Liberov. https://images.squarespace-cdn.com/content/v1/648f4f73d6ae747bd5ff8f56/8ba11409-4033-43e1-ae31-be63511ae2bb/74a70f59-3673-442e-b1e2-bd217afcd9c0_w1920_r1.778_fpx58.64_fpy49.99.webp Blog - All’s Fair in Tech and War: The Dawn of the Robot Layer - Make it stand out Russian tanks in the north of the Crimean Peninsula (February 24, 2022) Photo: Sergei Malgavko / ITAR-TASS / IMAGO https://images.squarespace-cdn.com/content/v1/648f4f73d6ae747bd5ff8f56/eb148bfd-1a20-4982-a65f-d3608980d986/1_3krur31sdWCr3Vd2cwAXVQ.jpg Blog - All’s Fair in Tech and War: The Dawn of the Robot Layer - Make it stand out A Russian T-72B3 tank covered in improvised "Dread" armour - steel rebar arrays welded to deflect Ukrainian FPV drones. Ukraine, 2025. Reuters https://images.squarespace-cdn.com/content/v1/648f4f73d6ae747bd5ff8f56/65a2af86-b541-4d71-a174-f5cb25d11d10/Xx.png Blog - All’s Fair in Tech and War: The Dawn of the Robot Layer - Make it stand out A field in Ukraine strewn with fibre optic cables from drones. Still from video posted on telegram Channel. The image has been expanded using Adobe Firefly. No clear source could be found at the time of publishing. https://www.josephsteele.de/blog/deranged-visual-culture monthly 0.5 2026-03-23 https://images.squarespace-cdn.com/content/v1/648f4f73d6ae747bd5ff8f56/7605d435-c030-485c-a721-dabb7396ebf8/Deranged_artwork.png Blog - Deranged Visual Culture - Make it stand out Who knows what lies beyond the loosely defined parameters of the human imagination? https://images.squarespace-cdn.com/content/v1/648f4f73d6ae747bd5ff8f56/1e47fc4e-e1ad-41a6-8df7-07d02879df01/1389f72d8a17dfaa7f5656dec0e8e7ae_fit.png Blog - Deranged Visual Culture - Uncontrollable image creation: Loab (pronounced lōb) is an internet-born myth and phenomenon from 2022 - essentially an accidental digital ghost that emerged from AI image generation systems. https://www.josephsteele.de/blog/the-ai-sink-hole-effect monthly 0.5 2026-03-23 https://images.squarespace-cdn.com/content/v1/648f4f73d6ae747bd5ff8f56/e33dfebb-18cd-4507-bc6f-83345a58dfeb/Sinkhole.png Blog - The AI Sink-hole effect - Make it stand out A large sinkhole that appeared on farmland in the Mexican state of Puebla on May 29 continues to grow. Credit - Jose Castanares / Agencia EsImagen.mx via Storyful https://www.josephsteele.de/blog/the-brand-knowledge-lake monthly 0.5 2026-03-23 https://images.squarespace-cdn.com/content/v1/648f4f73d6ae747bd5ff8f56/b1e0462d-5547-49e0-ac12-8cf3e91a51a8/Brand-Data-Lake.png Blog - The Brand Knowledge Lake - Make it stand out Every brand sits within a Brand Knowledge Lake - a vast body of scattered assets and forgotten knowledge. The challenge isn’t finding new content, it’s mapping what’s already there. https://www.josephsteele.de/blog/the-three-commandments-of-ai-transformation monthly 0.5 2026-03-23 https://www.josephsteele.de/blog/have-i-ever-talked-to-you-about-pre-dreadnought-battleships monthly 0.5 2026-03-23 https://images.squarespace-cdn.com/content/v1/648f4f73d6ae747bd5ff8f56/5ea148e2-793c-421a-a5e2-bebb6775fe1d/Screenshot+2025-10-01+at+05.50.38.png Blog - Have I ever talked to you about Pre-Dreadnought Battleships? - Make it stand out Pre-Dreadnought Battleship Charlemagne (French Navy), photograph ca. 1900. Launched 1895, commissioned 1899. https://images.squarespace-cdn.com/content/v1/648f4f73d6ae747bd5ff8f56/e3fd09f1-2bca-493c-b739-fe47bac6aee8/The_Battle_of_Trafalgar_by_William_Clarkson_Stanfield.jpg Blog - Have I ever talked to you about Pre-Dreadnought Battleships? - Make it stand out Clarkson Frederick Stanfield, The Battle of Trafalgar, 21 October 1805, oil on canvas, 1836. https://images.squarespace-cdn.com/content/v1/648f4f73d6ae747bd5ff8f56/6c420a1d-2bde-4ac0-8aea-e2de4e4a0bbe/HMS-Captain.png Blog - Have I ever talked to you about Pre-Dreadnought Battleships? - Make it stand out Geoff Hunt, HMS Captain Going Down off Cape Finisterre (oil on canvas), date unknown. Courtesy of the artist / PPRSMA. https://images.squarespace-cdn.com/content/v1/648f4f73d6ae747bd5ff8f56/aaf4145c-816b-4956-8f5d-d7e609882d83/Dreadnought.png Blog - Have I ever talked to you about Pre-Dreadnought Battleships? - Make it stand out Royal Navy. HMS Dreadnought Underway, ca. 1906. Photograph. Imperial War Museums, Photographic Archive. https://images.squarespace-cdn.com/content/v1/648f4f73d6ae747bd5ff8f56/776bcc7a-4ec5-4b7f-9b16-78a3786514c2/HMSHermes_JosephSteele.png Blog - Have I ever talked to you about Pre-Dreadnought Battleships? - Make it stand out HMS Hermes, Royal Navy, photograph, ca. 1924. The world’s first purpose-built aircraft carrier, commissioned 1924. https://www.josephsteele.de/blog/josephsteele-quantum-branding monthly 0.5 2026-03-23 https://images.squarespace-cdn.com/content/v1/648f4f73d6ae747bd5ff8f56/6d6023d8-4f3c-40b7-84c0-60a3bf7ae5dc/QB.png Blog - Quantum Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.josephsteele.de/blog/honey-i-shrunk-the-enterprise- monthly 0.5 2026-03-23 https://www.josephsteele.de/blog/what-is-a-company-anyway monthly 0.5 2026-03-23 https://www.josephsteele.de/blog/the-only-thing-we-have-to-scale-is-scale-itself monthly 0.5 2026-03-23 https://images.squarespace-cdn.com/content/v1/648f4f73d6ae747bd5ff8f56/07acad89-6afe-4eab-9ce5-59bd1a3630cc/Gemini_Generated_Image_uvohmwuvohmwuvoh.png Blog - The only thing we have to scale, is scale itself - Make it stand out “Franklin D. Roosevelt’s First Inauguration, Washington, D.C., March 4, 1933.” Photograph. National Archives and Records Administration, College Park, MD. Accessed October 13, 2025. https://www.archives.gov/. 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