Every brand has a vast body of scattered assets and forgotten knowledge. The challenge isn’t finding new content, it’s mapping what’s already there so that humans and machines can draw from it.

There is no brand, until it’s observed.

In the age of AI, brands no longer have fixed identities. They exist as shifting probability fields that collapse into meaning only when observed. This article introduces Quantum Branding and explains how AI reshapes perception at scale.

I had a debate about cryptocurrencies at a party, didn’t really give my strongest arguments, so I thought about it and this is what I came up with…