Last year I attended B2Believe in Munich.

It didn’t feel like a marketing conference so much as a pressure test. Not of tools or tactics, but of temperament. The underlying question humming beneath every slide, stat, and slogan was simple and brutal: can B2B still earn attention in a feed that no longer cares who you are?

The answer was a no - at least not with the old formulas.

Last November I had the opportunity to attend Digital Cosmos with the Curator and Critical Theorist Kris Dittel. It was a two-day international forum hosted at De Thomas / Thomaskerk in Amsterdam that explored the convergences of artificial intelligence, life, and art - and what it means to navigate our rapidly changing digital reality.

In an era defined by rapid technological advancement, human interactions - whether in conflict or consumption - are increasingly mediated by automated systems. This mediation constitutes what can be termed the "robot layer": a stratum of algorithms, drones, and artificial intelligence (AI) that filters, processes, and influences access to information, resources, and audiences.

As AI-generated doomscroll content irreversibly self-duplicates (Zuboff 2019; Bridle 2022) and blockchain aesthetics go mainstream (Bratton 2023; Herian 2024), welcome to the era of Deranged Visual Culture.

As AI platforms grow more capable, they’re not just competing with other tools — they’re consuming them.

In my latest essay, The Sinkhole Effect, I explore how ChatGPT’s newest release marks a structural shift in the software ecosystem. 

Every brand has a vast body of scattered assets and forgotten knowledge. The challenge isn’t finding new content, it’s mapping what’s already there so that humans and machines can draw from it.

To master AI, AI Agents, and prepare for the next epoch of change, every marketing org must follow three commandments…

For centuries naval architecture barely changed - until iron and steam collapsed the old order. Today, AI is doing the same to enterprises: shrinking hierarchies, rewriting workflows, and making obsolescence the new normal. The next model of the enterprise will arrive faster than we can imagine - and everything before it will feel instantly outdated.

There is no brand, until it’s observed.

In the age of AI, brands no longer have fixed identities. They exist as shifting probability fields that collapse into meaning only when observed. This article introduces Quantum Branding and explains how AI reshapes perception at scale.

In a meeting space near Karlsplatz Stachus, Munich, the future is unfolding around us - and underneath us. Soon, it won’t just be visible. It will be impossible to ignore.

I had a debate about cryptocurrencies at a party, didn’t really give my strongest arguments, so I thought about it and this is what I came up with…