As AI platforms grow more capable, they’re not just competing with other tools — they’re consuming them.

In my latest essay, The Sinkhole Effect, I explore how ChatGPT’s newest release marks a structural shift in the software ecosystem. 

Every brand has a vast body of scattered assets and forgotten knowledge. The challenge isn’t finding new content, it’s mapping what’s already there so that humans and machines can draw from it.

To master AI, AI Agents, and prepare for the next epoch of change, every marketing org must follow three commandments…

I want to try and iron out (excuse the pun) a stump speech I have been mangling out over the last two years — the greatest metaphor for what we are going through.

In the future brands define themselves by how they are observed and by who (or what) is observing them.

In a meeting space near Karlsplatz Stachus, Munich, the future is unfolding around us - and underneath us. Soon, it won’t just be visible. It will be impossible to ignore.

I had a debate about cryptocurrencies at a party, didn’t really give my strongest arguments, so I thought about it and this is what I came up with…