Man sitting in a dark room with a laptop, illuminated by the laptop screen and green and blue lights, with a concrete wall background.

What I actually do:

Brand positioning and narrative systems

AI-enabled brand expression and identity

Executive and founder storytelling

Large-scale internal brand programs and communities

Translate abstract technology into human meaning

Joe Steele (He/They) is a brand strategist and creative director from the United Kingdom, currently living and working in Munich as a Lead Brand Strategist at Celonis, a Process Intelligence platform.

Joe's work has been recognised with awards from the Rat für Formgebung (German Design Council), The Art Directors Club für Deutschland (ADC) and The Art Directors Club Europe (ADC*E).

Joe holds a Diploma in UX Design from the Glasgow Caledonian University (2020), and a mini-MBA in Business Design from the D.MBA Business Design School. 

They also have an MA degree in Fine Art from Goldsmiths College, University of London (2018) and a BA in Fine Art from Newcastle University (2009), which included an Erasmus exchange at the Jan Matejko academy of Fine Arts in Krakow, Poland.