Honey, I shrunk the enterprise :(

AI is shrinking the enterprise, and only AI can re-enlarge it.

I was just at a really great event hosted by Mindspace in Munich, where Andrey Khusid the CEO of Miro and Paul Adams CPO at Intercom.com discussed the steps their respective companies have taken since the ‘Chat GPT moment’ of November 30th 2022. What struck me was not just the speed at which they have moved (Intercom released Fin.ai within 12 weeks of this watershed moment) but the underlying assumption that AI is no longer optional infrastructure, it’s foundational.

Not only is AI a foundational technology, it has to be a foundational mindset for every employee.

My take is that if your org is not learning how to stabilise itself around AI, it is going to struggle. Not in ten years, not in five, but in the lived present. We are now in an era where employees must become T-shaped, looking not only at their role, but adjacent roles. During the session, Andrey Khusid referred to the era of the Super Individual Contributor (SIC) where a single employee can now own an entire end to end process. For example one SIC can act as a copywriter/designer/performance marketer can conceptualise, create, and launch their own campaigns end-to-end. This challenges the logic of how most teams are set up, and is a gateway to leaner organisations run not only by people, but digital agents.

The ChatGPT moment was the largest product test and fastest adoption curve in human history - over 1 million users in 5 days, 100 million in 2 months. It has already changed how people live, work, communicate, speak and even think. Like a sinkhole, we still see a surface level calm, but underneath change is churning and boiling. At the end of 2022 it was still reasonable to dismiss AI as hype. In 2025, it is not.

To go back to the title, in Honey, I Shrunk the Kids, (Joe Johnston. Burbank, CA: Walt Disney Pictures, 1989) the same machine that shrunk everyone was also the only machine that could re-enlarge them. AI isn’t just the force shrinking the enterprise - collapsing hierarchies into smaller, denser units - it’s also the only mechanism that can safely stabilise and scale enterprises for the future.

The question isn’t “what are we doing about AI?” anymore.

It’s “how do we onboard our first digital employee?”