In an era defined by rapid technological advancement, human interactions - whether in conflict or consumption - are increasingly mediated by automated systems. This mediation constitutes what can be termed the "robot layer": a stratum of algorithms, drones, and artificial intelligence (AI) that filters, processes, and influences access to information, resources, and audiences.

As AI-generated doomscroll content irreversibly self-duplicates (Zuboff 2019; Bridle 2022) and blockchain aesthetics go mainstream (Bratton 2023; Herian 2024), welcome to the era of Deranged Visual Culture.

Every brand has a vast body of scattered assets and forgotten knowledge. The challenge isn’t finding new content, it’s mapping what’s already there so that humans and machines can draw from it.

To master AI, AI Agents, and prepare for the next epoch of change, every marketing org must follow three commandments…

For centuries naval architecture barely changed - until iron and steam collapsed the old order. Today, AI is doing the same to enterprises: shrinking hierarchies, rewriting workflows, and making obsolescence the new normal. The next model of the enterprise will arrive faster than we can imagine - and everything before it will feel instantly outdated.

In a meeting space near Karlsplatz Stachus, Munich, the future is unfolding around us - and underneath us. Soon, it won’t just be visible. It will be impossible to ignore.