To master AI, AI Agents, and prepare for the next epoch of change, every marketing org must follow three commandments…

For centuries naval architecture barely changed - until iron and steam collapsed the old order. Today, AI is doing the same to enterprises: shrinking hierarchies, rewriting workflows, and making obsolescence the new normal. The next model of the enterprise will arrive faster than we can imagine - and everything before it will feel instantly outdated.

I had a debate about cryptocurrencies at a party, didn’t really give my strongest arguments, so I thought about it and this is what I came up with…