Wil-Bot

The digital copy of the Godfather of Process Mining

Professor Wil van der Aalst is one of the most cited data scientists and computer scientists in the world, with over 100,000 academic citations. Widely regarded as the godfather of process mining, his research laid the foundations for using event data to reveal how organisations actually operate.

Wil-bot is a conversational AI video interface built on the world’s most comprehensive process mining knowledge base, leveraging the human brand of Wil van der Aalst. It addresses Celonis’ core challenge across industries and regions: explaining what process mining and process intelligence are - and how they create business value - by letting the world’s leading expert answer those questions anytime, anywhere, in any language.

The project was developed by Celonis, the Celonis Academic Alliance, and students at Technische Universität München, with video and voice demos powered by HeyGen, ElevenLabs, and BeyondPresence.ai.

What makes Wil-Bot different to other avatars?

It’s the fusion of brand, thought leadership, and AI. By harnessing the human brand of Wil van der Aalst, it speaks directly to Celonis’ niche. Highly scalable and multilingual, it gives Marketing, Customer Success, and Sales instant access to thousands of hours of direct conversation. This marks a new paradigm in brand marketing — and places Celonis at the forefront of a rapidly accelerating trend.

Wil-Bot and Autonomous Agentic Brand Characters

Wil-Bot uses a Retrieval-Augmented Generation (RAG) pipeline, combining conversational AI, video synthesis, and a niche-trained knowledge base to deliver expert guidance in real time - across any language, platform, or time zone.

But that’s just the starting point.

An Autonomous Agentic Brand Character takes it further:

  • It can access live product data, market updates, and user behavior (via APIs and RAG)

  • It can generate and publish original content across channels (via autonomous task agents)

  • It can evolve its tone, responses, and priorities based on feedback and engagement metrics (via continuous fine-tuning or reinforcement loops)

In short: Wil-Bot explains the brand. An Autonomous Agentic Brand Character becomes the brand — proactive, adaptive, and always on.

Here’s a video explaining what I mean, with the help of Jurassic Park. >>>