As AI-generated doomscroll content irreversibly self-duplicates (Zuboff 2019; Bridle 2022) and blockchain aesthetics go mainstream (Bratton 2023; Herian 2024), welcome to the era of Deranged Visual Culture.

There is no brand, until it’s observed.

In the age of AI, brands no longer have fixed identities. They exist as shifting probability fields that collapse into meaning only when observed. This article introduces Quantum Branding and explains how AI reshapes perception at scale.