In an era defined by rapid technological advancement, human interactions - whether in conflict or consumption - are increasingly mediated by automated systems. This mediation constitutes what can be termed the "robot layer": a stratum of algorithms, drones, and artificial intelligence (AI) that filters, processes, and influences access to information, resources, and audiences.

As AI-generated doomscroll content irreversibly self-duplicates (Zuboff 2019; Bridle 2022) and blockchain aesthetics go mainstream (Bratton 2023; Herian 2024), welcome to the era of Deranged Visual Culture.

Every brand has a vast body of scattered assets and forgotten knowledge. The challenge isn’t finding new content, it’s mapping what’s already there so that humans and machines can draw from it.

There is no brand, until it’s observed.

In the age of AI, brands no longer have fixed identities. They exist as shifting probability fields that collapse into meaning only when observed. This article introduces Quantum Branding and explains how AI reshapes perception at scale.

I had a debate about cryptocurrencies at a party, didn’t really give my strongest arguments, so I thought about it and this is what I came up with…